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Negotiating Better Shipping Rates: The Comprehensive Guide

Negotiating Better Shipping Rates: The Comprehensive Guide

In the relentless battle for market share, small and medium-sized enterprises often find themselves pitted against industry titans, each day fighting for every dollar in an environment where margins can be razor-thin. For these business owners, the recent surge in shipping costs has compounded an already challenging situation. Even those who pride themselves on astute financial management have felt the sting of rising expenses. This is particularly true in logistics, where the cost to send goods across the country or around the globe has crept ever upward, squeezing profits and testing the resilience of business models.

Despite being content with their carriers’ performance, savvy business owners understand that mitigating these growing costs is not just an option but a strategic imperative. Carrier contract negotiation is not merely a tactic; it is a crucial aspect of business strategy in the current economic landscape. For companies striving to remain competitive, renegotiating shipping rates is a necessity—a fundamental step to counterbalance the increasing costs that threaten their operational vitality.

Acknowledging this reality, the question then becomes: How does a company know when to pivot its focus to carrier contract negotiation? In the vast arena of commerce, managing shipping expenses is far from trivial—it’s integral to ensuring a company’s enduring success.  Our team has worked with thousands of businesses on their shipping and logistics over the years and witnessed many businesses struggling to make the economics of parcel shipping work.  Yet, amidst these challenges, they offer a beacon of strategy and support. With the right data and methods, nearly any business can engage in successful carrier negotiations and find ways to reduce shipping costs.  We put together a guide to help any company understand the process of carrier contract negotiations, expectations for potential results, and how to assess whether your company has the right employees and time to handle those negotiations internally.

Is Carrier Contract Negotiation Right for Your Company?

Venturing through the complex maze of carrier contracts is often an intimidating task, and reseller rates can be simple and often competitive for many small businesses. When each penny saved on the rate can impact your ability to profitably compete against much larger businesses, it is important to pursue the parcel strategy most-likely to achieve savings with the least effort and time from your team. The question remains: how can your business evaluate whether contract negotiation with your current carrier is the best strategy for your company right now?

Contract negotiation becomes paramount when you recognize the value you bring to your carrier and the disparity between what you’re currently paying versus what you could be paying. It’s ideal for businesses that find themselves nodding along to the following scenarios:

  1. Satisfaction with Current Carrier Services: Your current carrier is meeting, if not exceeding, expectations. The majority of your shipments arrive on time, and your clients are happy. But just because you’re receiving good service doesn’t mean you should be overpaying for that service.
  2. Awareness of Overpayment: You have a hunch, perhaps even evidence, that your shipping expenses are higher than they ought to be. Your shipping volume has increased, but your rates have been reduced to incentivize that volume or continued to increase.
  3. Received Competitive Rates: In your industry networking or through outreach, you’ve seen offers of lower rates, whether from other carriers directly or resellers. These glimpses into what could have been your rates has sown the seeds of fiscal curiosity—how much would your company benefit from similar or even better rates?

If you’re nodding in agreement, then it’s likely contract negotiation with your current carrier is the best path to pursue savings without disrupting the service you’re enjoying. Now, how exactly do you go about that effectively?

Here is where we’ve put together what you will need to prepare for this venture, leverage your position, and strike a deal that reflects your company’s true shipping prowess. Remember, it’s not about the quality of service diminishing; it’s about the cost aligning with the value you offer to your carrier. Let’s explore how you can achieve this goal of reducing shipping costs without compromising on the service that keeps your customers coming back.

Comprehensive Checklist for Gathering Your Shipping Profile

Before stepping into the negotiation arena, it is essential to compile a comprehensive shipping profile. This profile will be the foundation of your negotiation strategy. Below is an organized checklist to ensure you gather all the pertinent information needed:

9 steps Checklist for Gathering Your Shipping Profile.

1. Carrier Contract and Rates Agreement Review

  • Obtain a copy of your current contract.
  • Review and list your base rates for each type of service you use.
  • Understand and document any volume-based discounts or tiered pricing structures.
  • Note the expiration date of your current contract and any early renewal clauses.

2. Detailed Analysis of Base Rates and Surcharges

  • Break down your base rates by service level (overnight, two-day, ground, etc.).
  • Itemize surcharges and accessorial such as fuel surcharges, residential delivery fees, and Saturday delivery charges.
  • Compare these rates and surcharges to industry standards or competitor offerings.

3. Export and Analyze Previous Year's Shipping Data

  • Compile shipping volume data, including frequency, destinations, and seasonal fluctuations.
  • Calculate average shipping costs per package, per region, and per service level.
  • Identify any patterns or trends that could influence negotiations (e.g., increased holiday shipping).

4. Customer Footprint Analysis

  • Map out the geographic distribution of your customers.
  • Analyze shipping zone data to understand how distance affects your shipping costs.
  • Do you have many high zone shipments to certain states? If this customer footprint has changed over the past few years, consider any potential shifts in customer locations that might affect future shipping needs.

5. Inventory of Common Box Sizes and DIM Weight Calculations

  • List the dimensions and weights of your most frequently used boxes.
  • Calculate the dimensional weight (DIM) for your common shipments.
  • Identify opportunities to optimize packaging to reduce DIM weight charges.

6. Evaluation of Current Payment Terms

  • Review your payment terms for possible cash flow improvements.
  • Note any early payment incentives or late fees.
  • Assess the possibility of extending payment terms without accruing additional charges.
  • Maybe the reverse is true and your company would be interested in a discount for faster payment?

7. Documentation of Insurance Needs and Claim History

  • Document your current insurance coverage levels and premiums.
  • List out past claims, including their nature and the resolution time.
  • Evaluate the frequency and causes of claims to identify preventable issues.

8. Compilation of Current Carrier Performance

  • Record any service issues, including late or missed deliveries.
  • Note any discrepancies in billing or service level performance.
  • Collect feedback from customers regarding their satisfaction with shipping services.

9. Establish Clear Savings Goals

  • Define a specific percentage or dollar amount you aim to save.
  • Set realistic but ambitious goals for service improvements or rate reductions.
  • Prioritize your goals to know where to be firm and where there’s room for flexibility during negotiations.

By following this checklist, your company will not only be prepared with a thorough shipping profile but also equipped with powerful insights into your shipping and logistics. It’s common to spot more areas for improvement as you take the time to organize and analyze these key shipping metrics. Remember, the more detailed your preparation, the better positioned you will be to secure the rates that align with your business objectives and shipping needs.

Understanding the Market: A Deep Dive

Navigating the intricacies of shipping costs and negotiating better rates requires a detailed understanding of the current market. Here’s how you can dissect the information terrain to gather data, assess competitive quotes, and evaluate the potential benefits of a multicarrier strategy.

Benchmark Data Gathering Industry Surveys and Reports:

  • Industry Surveys and Reports: Access industry surveys, and reports to understand average shipping rates and service benchmarks.
  • Peer Networking: Engage in networking groups, trade associations, or online forums where business owners share carrier and shipping experiences/strategies.
  • Marketplace Research: Utilize market research firms that can provide benchmarking data specific to your shipping volume and industry.
  • Consultation with Experts: Work with a shipping consultant who has access to a broad array of shipping cost data, carrier rates programs, reseller rates and can offer insights tailored to your company’s size and needs.

Strategies for Leveraging Other Carriers

  • Quote Comparisons: Obtain quotes from multiple carriers for your most common shipping routes and package profiles to identify potential savings.
  • Service Level Assessments: Look beyond pricing—compare transit times, reliability, and service areas. This may reveal hidden costs or benefits.

Evaluating a Multicarrier Strategy

  • Service Coverage Analysis: Assess the geographical coverage of each carrier to identify gaps or overlaps in service that could affect your delivery performance.
  • Cost-Benefit Scenarios: Create scenarios comparing single-carrier versus multicarrier strategies, including volume discounts you may lose or gain.
  • Risk Management: Consider the risks of reliance on a single carrier, such as potential service disruptions, and how a multicarrier strategy could mitigate these risks. 

Implementing a multicarrier strategy can be a transformative step for many businesses, especially if they have been overly dependent on one carrier for years. It introduces competition among providers, often leading to better service options and pricing. Additionally, it can improve resilience in your supply chain by providing alternatives should one carrier experience delays or other issues.

Practical Steps for Adopting a Multicarrier Strategy

  • Data Analysis Tools: Invest in or subscribe to software solutions that can analyze shipping data across multiple carriers.
  • Shipping Software and Transportation Management Systems: Consider platforms that allow for seamless integration of various carriers into your logistics operations.
  • Trial Periods: Test multiple carriers on a smaller scale before fully integrating them into your shipping strategy to validate the benefits.

By thoroughly understanding the market through benchmark data, leveraging other carriers for competitive quotes, and embracing the value of a multicarrier strategy, companies can reshape their shipping logistics into a more robust, cost-effective operation. This strategic triangulation—information, competition, and diversification—can serve as a bulwark against market volatility and ensure a more stable and scalable shipping infrastructure for your business.

Crafting the Perfect RFP:
Your Roadmap to Better Rates

The Request for Proposal (RFP) or Request for Quote (RFQ) is your company’s formal invitation to potential carriers, like UPS or FedEx, to participate in your shipping strategy. This document should be comprehensive, clear, and strategic in order to extract the best possible offers from these providers. Here’s what to include:

1. Company Overview and Shipping Requirements

  • Brief Introduction: Offer a snapshot of your company, including size, industry, and market position.
  • Shipping Volume: Detail your annual shipping volumes, peak periods, and any growth projections.
  • Service Levels Needed: Specify which services you use (e.g., next-day air, ground, international).

2. Historical Shipping Data

  • Previous Performance: Include data on your past shipping patterns, volumes, and spend.
  • Service Utilization: Highlight the mix of services you’ve historically used and any patterns.

3. Detailed Service Expectations

  • Delivery Timeframes: Define your expectations for delivery speed and reliability.
  • Special Handling: Outline needs related to fragile, hazardous, or perishable goods.
  • Tracking and Support: State requirements for tracking capabilities and customer support.

4. Pricing and Fee Structure

  • Current Rate Baseline: Share your current base rates without revealing sensitive contract details.
  • Assessorial Fees and Surcharges: List these fees as separate items and request detailed pricing for each.
  • Discount Structures: Ask for detailed discount structures based on volume and service levels.

5. Payment Terms

  • Proposed Terms: Suggest payment terms that could benefit your cash flow and ask for better terms if possible.
  • Incentives for Early Payment: Propose incentives for early payment, if feasible.

6. Value-Added Services

  • Options and Costs: Request information on value-added services like packaging, insurance, and customs brokerage.
  • Innovative Solutions/Programs: Invite carriers to propose new and innovative solutions or programs that could benefit your business.

7. KPIs and Reporting

  • Performance Metrics: Define key performance indicators (KPIs) you expect the carrier to meet.
  • Reporting Requirements: Specify the type and frequency of reporting you need on shipping performance.

8. Request for Testimonials or Case Studies

  • Proof of Service: If your business has any particular special requirements, expensive goods, time-sensitive products, or otherwise, ask for examples where they’ve successfully implemented cost-saving strategies for clients similar to you and continued to deliver on any service guarantees.

9. Instructions for Submission

  • Proposal Deadline: Give a clear timeline for when proposals need to be submitted.
  • Preferred Format: Outline how you want the proposal structured and in what format.

By providing a detailed RFP/RFQ, you give carriers like UPS and FedEx all the necessary information to create a tailored proposal that meets your company’s needs. It allows you to maintain control over the negotiation process, signaling that while you’re seeking competitive rates, service quality and reliability remain non-negotiable. 

When embarking on the journey to negotiate better shipping rates, it’s important to map out the time commitment required to navigate this process effectively. Below is an organized checklist that includes a conservative estimate of the total time and personnel resources necessary for each step of the contract negotiation process.

Time Investment and Resource Allocation Checklist

1. Preparation Phase:

  • Timeframe: Approximately 2-3 weeks.
  • Team Involved:
    • Data Analyst for gathering and organizing shipping data.
    • Finance Specialist for financial analysis and budgeting.
    • Logistics Coordinator for understanding operational workflows.
  • Tasks:
    • Collecting previous years’ shipping data.
    • Compiling current contracts and rates agreements.
    • Conducting preliminary market research on carriers and rates.

2. Data Analysis Phase:

  • Timeframe: An additional 2-3 weeks.
  • Team Involved:
    • Data Analyst for deep-dive analysis.
    • Logistics Manager for operational insights.
    • Customer Service Manager for feedback on shipping-related customer interactions.
  • Tasks:
    • Analyzing shipping patterns and volume.
    • Evaluating customer footprint and delivery timelines.
    • Assessing box sizes, DIMs, and packaging efficiency.

3. RFP Development and Dispatch Phase:

  • Timeframe: 1-2 weeks.
  • Team Involved:
    • Procurement Officer for drafting and managing RFPs.
    • Legal Advisor for ensuring compliance and addressing contractual matters.
  • Tasks:
    • Crafting a comprehensive RFP document.
    • Sending RFPs to selected carriers.
    • Establishing a point of contact for carrier questions and follow-ups.

4. Negotiation Phase:

  • Timeframe: 1-2 months.
  • Team Involved:
    • Executive/Senior Negotiator for leading the discussions.
    • Contract Specialist for providing detailed scrutiny of terms.
    • Finance Specialist for reviewing and advising on financial offers.
  • Tasks:
    • Engaging in back-and-forth discussions with carriers.
    • Assessing and comparing counter-proposals.
    • Adjusting negotiation strategies based on carrier feedback.

5. Contract Finalization Phase:

  • Timeframe: 2-4 weeks.
  • Team Involved:
    • Legal Advisor for final contract review.
    • Senior Executive for final approval.
    • Compliance Officer for ensuring the contract meets all regulatory requirements.
  • Tasks:
    • Final review of contract terms and conditions.
    • Addressing any remaining points of clarification or amendments.
    • Signing and executing the new shipping contract.

Overall Estimate:

  • Total Time: Approximately 4-5 months, end-to-end.
  • Personnel Resources: Typically requires a dedicated team, including specialists from various departments.

Summary

Negotiating a better shipping contract is a complex process that can span several months and involves multiple steps, each requiring specialized knowledge and skills. Companies should consider whether they have the internal resources necessary to dedicate to this endeavor, both in terms of time and personnel. Without a dedicated team, this process can extend beyond the estimated timeframe and potentially disrupt day-to-day operations.

For businesses looking to optimize their efforts and outcomes, seeking the assistance of contract negotiation specialists, like our team at Parcel Consulting and our incredible partner network, can significantly streamline the process and improve the results. With access to robust benchmarking data, experienced contract engineers, and automated compliance systems, Parcel Consulting can help businesses secure the best possible shipping rates in a fraction of the time it would take to do so independently.

The Value of Specialized Expertise in Shipping Rate Negotiations

The process of negotiating better shipping rates is nuanced, involving a series of detailed steps that demand not only a significant investment of time but also a depth of knowledge that only comes with experience. Here’s how Parcel Consulting transforms this challenging task into a streamlined and highly effective operation:

Comprehensive Market Benchmarking

Navigating the complexities of carrier pricing structures is no small feat. It requires a granular understanding of the competitive landscape. Parcel Consulting offers robust benchmarking capabilities, drawing from a vast pool of industry data. This critical intelligence empowers businesses to know precisely where they stand in the market and how to position their negotiation for maximum impact.

Strategic Contract Engineering

Designing a shipping contract that aligns perfectly with a company’s unique needs is an art. Our team at Parcel Consulting specializes in contract engineering, meticulously tailoring each agreement based on rigorous benchmarking insights. This personalized approach ensures that every clause and condition is optimized for cost-effectiveness and service efficiency.

Reliable Compliance Assurance

Ensuring that carriers adhere to the negotiated terms is crucial for maintaining the integrity of your savings over time. Parcel Consulting deploys state-of-the-art automated systems for ongoing compliance monitoring. These tools vigilantly check that carriers fulfill every aspect of the agreement, securing the negotiated savings.

A Network That Opens Doors

Parcel Consulting’s extensive strategic partner network means we’re not just advisors; we’re connectors. By tapping into our relationships with industry-leading carriers, software providers, fulfillment providers, analysts, resellers and more, we are able to unlock the most competitive rates and service options available in the marketplace.

Get Better Shipping Rates with Parcel Consulting

Achieving the best possible shipping rates is an attainable goal, but the route to get there is laden with potential obstacles. While some companies choose to navigate these waters alone, the reality is that the expertise, resources, and cutting-edge technology offered by Parcel Consulting often yield far better results, delivered in a fraction of the time.

In partnering with us, you gain more than just a consultant; you gain an ally who brings a wealth of negotiation acumen, a meticulous approach to contract customization, and a vigilant eye for compliance. Let Parcel Consulting be the architect of your shipping strategy, where every logistic decision is a step toward enhanced efficiency and strategic cost management.

Embrace the journey to optimized shipping rates with Parcel Consulting as your guide. Our door is open to businesses ready to transform their shipping costs into strategic advantages. Contact us today at 833-727-2351 or schedule your free consultation here.