One major advantage of running a brick-and-mortar store is that customers get to leave with their purchased items, which saves retailers the hassle of picking, packing and delivering orders. Online shopping is easier for consumers, but it does require sellers to handle logistics. When you’re already spread thin managing the other aspects of your business, order fulfillment can become overwhelming.
Through my time as CEO of a company that works with large fulfillment houses and third-party providers, I know that this is why some e-tailers rely on third-party fulfillment to get their products to the end customers. It’s a solid option, but is it right for your business? Here are some of the things I’ve learned that can help you decide.
